Data Onboarding Platform
Onboard your own data
We provide you with a GDPR compliant solution to onboard your own data along with consent management.
DMP Activator
Reach your Audience
Define your own audience based on Reppublika data or combine Reppublika data with your own data to build your audience. Activate it within your DMP and reach your customers across digital advertising channels.
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Effective advertising with predictive audience
Improve your targeting by using our custom audiences based on high quality panel data combined with modelling of your own data.
Audience Verification
Find out which target groups were actually reached by your digital campaign
Audience Verification calculates in real time both
the campaign gross and net reach and the target group accuracy for around 100 attributes (total and per publisher). Results are delivered via dashboard
Campaign Control
Measure and optimize the effectiveness of your campaign
Campaign Control is the ultimate control center for monitoring and optimizing your online advertising campaign. It allows you to verify if your campaign has reached the correct audience and also helps you to improve the effectiveness of digital ads for branding campaigns by integrating real-time branding KPIs.
Follow your audience in real time
No more guesswork or waiting to assess a campaign after it is finished and the budget spent — tweak and correct in real time, see results already a few hours later.
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Gain future insights
Prove the effectiveness of your campaign planning and gain insights for the future from the results of an automated brand uplift study based on predefined KPIs such as Recall, Recognition, Appeal and Purchase Probability.
Digital AdEffx
Self-service, real-time advertising KPIs as part of standard reporting for all branding campaigns
Brand-supported advertising recall
Advertising recognition
Purchase or usage intention
Sociodemographics (gender, age)
Via dashboard and/or via API
Audio BrandLift
Audiomatching - Fluzo ACR technology
The measurement technology is integrated into the smartphones of a representative cross-section of the population via a dedicated app installed by panelists of the TALK Online Panel. The app listens to the individual audiovisual context via smartphone and measures contacts with advertising and broadcast content. Data privacy is assured - the only advertising and audiovisual signals measured are those that match a pre-defined audio fingerprint.
360° Crossmedia Single Source Measurement
Monitor your campaign across all media channels, online or offline
In combination with a BrandLift survey, we can measure not only the effectiveness of your campaign as a whole, but also the impact of individual channels. We can cover TV, CT, Audio, Digital Display, Social Media, Print, (D)OOH, Retail, In-Store visits and Podcasts.
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Digital Ratings
Find your Audience
Reppublika Digital Ratings measures app- and website usage with a Single Source approach, both in total and for each device type. The audience profile of each can be filtered across more than 100 attributes such as demographic characteristics, interests, product- and service use by default - you can also add custom segments.
Check out the competition
Digital Ratings also allows you to measure your digital performance against your competition. Based on our single source approach, you can not only compare your overall performance but also the performance of specific product groups.
See where your competitors get their traffic from and what their customer demographic is like - and also, which of your own customers are checking out your rival.
Digital Media Watch
Self-service tool for monitoring advertising pressure on social media overall and by industry
Which advertisers advertise on the social market, on which platforms and how intensely? How is your brand doing in comparison to the competition?